Is Marketing Only a Business Idea?-01
In this image two major religions are represented. I say this because both were the major religious ideology that followed the peoples of Europe and the ones from Africa when they came to the Caribbean.
This image was one I captured from Old Havana. The edifice represents the Roman Catholic Church as we call the denomination in my country and the other to camera left is the African religion in Cuba represented by the two ladies in mainly white. The religion is called Santeria,in that country.
I subscribed to the concept of reductionism and I hope the authors of this great concept don't start charging me because this is one subscription I would have to pay because it is the common sense thing to do, it belabors conditioning and it utilizes experiences to the maximum.
So I begin, after that slight digression, to say that I am proud of the founding builders of my nation state, Trinidad and Tobago, for giving us as part of the country's vision statement the idea of TOLERANCE. For nowhere else in the world can boast of religious tolerance as the people from my country can do. All major religions are offered the respect of a NATIONAL HOLIDAY.
The first religion that made me understand marketing strategy from a religious stand point is a religion the that one of my sibling now follows and is a leader,there. When I was down he used the most compelling strategy to win over this soul, a book on his religion's research on other religions. In a way pointing to the argument,TO NON FOLLOW others,and to join his.
That religion in his book is from Japan. Now tell me, I have never been to Japan and I did not and never had a Japanese girl friend. I never even researched anything on the Japanese culture. I did Shoto...something Karate just as a means to defend myself when I began working as a Sociologist, but was evicting people out of apartments, they illegally occupied.
Yes, illegal occupiers began coming to my office to tell me that they had paid down on my coffin, advising that I should not continue the Authority's actions to evict. And in the public service in my country YOU COMPLY, THEN COMPLAIN. I did not reach the point of complaing because it was my first professional job and I had just started. And I saw the place as most suited to my field of study. I felt I needed time to deal with the issue-and confront it later. A means of defense was the immediate and this was the going thing in my time-not guns.
So let me continue developing the point of marketing and marketing is really a free concept, gone are the early days in the Caribbean when my forefathers came in this part of the world. That wasn't marketing but complete indoctrination. So much so for the Africans to worship as they were accustomed they had to cloud or cover their practice with some vestiges of Roman Catholicism. Even the Anglicans in my country called themselves English Catholics.
They are both employing marketing strategies. Their approaches are quite different. And it all boils down to presentation and resources. On one hand you can say there is no need for the human presence. But in the other it's there.
One of the tools used by some religions in my country is to propagate their religious doctrines on radio and television on Sundays-that's marketing to its highest. These people are trying to keep their flock and most times increase its numbers.
So why should I call a prominent religious leader who has a great following of a significant group of my country's population, a racist when all the person is doing, is trying to hold on to his flock.
Even the most powerful religion of the Caribbean has altered its approaches. I was surprise sometime recently to see on television some people singing and worshipping like if they were from a BORN AGAIN Christian church(that's how NEW CHRISTIANS are sometimes described in my country). But they were Roman Catholics.
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